This workshop will teach entrepreneurs how to identify their target audience, select the right social media platform for their business – whether it’s Facebook, Instagram, X, TikTok, or LinkedIn – and explore techniques for crafting compelling content. Every business can benefit from social media, whether you are just starting or want to take your social media marketing to the next level.

Lauren Jasinski, 26 West Center Instructor Coach, is passionate about helping brands and individuals share their stories in meaningful ways. She has led talented teams in crafting compelling social media strategies for diverse clients. Lauren has dedicated her career to leading teams that help clients elevate their digital presence and ensure their brand stories are consistently communicated across all platforms.